Enterprise Paid Acquisition — Google, LinkedIn & Meta
PPC Management That Turns Ad Spend Into Qualified Pipeline
Stop funding guesswork. We engineer intent-based paid campaigns — built on granular keyword sculpting, dedicated landing pages, and server-side tracking — to drive immediate, measurable leads at the lowest possible cost.
Google Ads Certified LinkedIn Ads Server-Side Tracking
Managed Across Top Networks
Google Ads
Microsoft Ads
LinkedIn Ads
Meta Ads
Google Tag Manager
Full-Funnel Paid Coverage
Six Pillars of High-Performance PPC
Every element of a profitable paid campaign — from keyword to conversion — engineered by certified experts.
Intent-Based Keyword Targeting
Granular exact/phrase match structures with aggressive negative keyword sculpting to eliminate wasted spend on irrelevant queries from day one.
Dedicated Landing Pages
Custom-built, lightning-fast landing pages matched to every ad group — designed to convert the exact intent of the click, not redirect to a generic homepage.
Server-Side Conversion Tracking
API-level conversion data sent directly from your server to ad platforms, bypassing ad blockers and iOS restrictions for accurate bidding signal.
LinkedIn B2B Demand Gen
Hyper-targeted campaigns by job title, company size, and industry — reaching decision-makers at enterprise accounts before your competitors do.
Omnichannel Retargeting
Pixel-perfect retargeting across Google Display, Meta, and LinkedIn — keeping your brand top-of-mind for warm prospects who didn't convert on the first visit.
A/B Testing & CRO
Continuous ad copy, headline, and landing page experimentation — backed by statistical significance testing — to systematically lower your CPA over time.
Our Launch Methodology
From Zero to Profitable in 30 Days
A structured launch process built to generate leads fast while building the data foundation for long-term profitability.
Account Audit
We analyse your existing account (or competitors' ad strategies) to identify wasted spend, keyword gaps, and quality score problems before spending a dollar.
Tracking Setup
Server-side conversion tracking, offline conversion imports, and GA4 configuration are implemented and verified before any campaign goes live.
Campaign Build
Tightly themed ad groups, exact/phrase match keyword lists, RSAs, and extensions are built with a strict negative keyword framework from day one.
Landing Page Launch
Dedicated landing pages are built, CRO-tested for mobile and desktop, and connected to the campaign before traffic is activated.
Optimization
Daily bid monitoring, search term pruning, quality score improvements, and ad copy rotation during the critical first 30 days to accelerate learning.
Scale & Report
Monthly performance reviews identify scaling opportunities. Looker Studio dashboards show pipeline revenue and ROAS — not just clicks and impressions.
Proven Results
Campaigns That Paid for Themselves
Three paid campaigns where rigorous targeting and conversion infrastructure delivered exceptional returns.
B2B SaaS — Google Search Ads
-52% Cost Per Lead in 60 Days
Challenge: Bloated broad-match campaigns were burning budget on irrelevant search terms.
Strategy: Full account restructure into exact/phrase SKAG structure + dedicated landing pages per ad group.
Result: 52% reduction in CPL and a 3.1x increase in conversion rate within 60 days.
Enterprise BPO — LinkedIn Demand Gen
215 Qualified Demos Booked in Q3
Challenge: No paid strategy for reaching C-level outsourcing decision-makers beyond cold email.
Strategy: LinkedIn Conversation Ads + Lead Gen Forms targeting CTOs and Procurement Directors at 500+ employee companies.
Result: 215 qualified demos booked in a single quarter at a $67 cost-per-demo.
E-Commerce — Google Shopping & PMax
8.4x ROAS on $120K Monthly Ad Spend
Challenge: Poor feed quality and no asset segmentation was preventing Performance Max from targeting high-intent buyers.
Strategy: Product feed optimisation, audience signal refinement, and custom asset groups by product category.
Result: 8.4x ROAS on $120K/month in ad spend, generating over $1M in monthly revenue from paid.
Client Testimonials
What Our PPC Clients Say
-52% Cost Per Lead in 60 Days
"They restructured our entire Google Ads account and built landing pages that actually converted. Our cost per lead dropped by more than half and lead quality improved dramatically."
Marcus T.Head of Demand Gen, SaaS Company
Verified Client 215 Demos Booked via LinkedIn
"We had tried LinkedIn Ads before and burned money. This team knew exactly how to structure the targeting and the creatives — we booked 215 qualified demos in one quarter."
Anjali R.VP Sales, Global BPO
Verified Client 8.4x ROAS on Google Shopping
"The feed optimisation alone transformed our Shopping performance. Combined with their PMax asset strategy, we went from a 2x ROAS to 8.4x in under 3 months."
Sarah K.E-Commerce Director, Retail Brand
Verified Client Transparency First
The Data-Driven Advantage
No "set and forget" campaigns. See exactly how our active management outperforms traditional agency models.
| Capability | Our Approach | "Set & Forget" Agencies |
|---|---|---|
| Management Cadence | Daily Optimization & Bid Adjustments | Monthly Check-Ins |
| Keyword Strategy | Exact/Phrase + Aggressive Negatives | Broad Match (Wasted Spend) |
| Post-Click Experience | Dedicated A/B Tested Landing Pages | Traffic Sent to Homepage |
| Conversion Tracking | Server-Side API + Offline Conversions | Basic Pixel (Inaccurate) |
| B2B Targeting | LinkedIn Job Title + Company Size Filters | Interest-Based Only |
| Reporting KPI | Pipeline Revenue & ROAS | Impressions & Clicks |
Ready to Stop Funding Wasted Ad Spend?
Get a Free PPC Account Audit
We'll identify exactly where your budget is leaking and deliver a clear roadmap to profitability — no strings attached.
Questions
PPC Advertising — Frequently Asked Questions
Answers to the most common questions about our paid search process, platforms, and measurement approach.
We manage Google Search & Performance Max, Microsoft (Bing) Ads, LinkedIn Ads for B2B demand generation, and Meta (Facebook/Instagram) for retargeting and awareness campaigns.
Yes. Sending expensive traffic to a generic homepage wastes budget. We engineer dedicated, high-speed landing pages for every ad group, designed to convert the specific intent of the searcher clicking your ad.
Server-side tracking bypasses browser-based limitations like ad blockers and iOS privacy restrictions. It sends conversion data directly from your server to ad platforms, giving the bidding algorithms accurate signal and dramatically reducing ghost conversions.
Minimum effective budgets vary by industry and platform. For Google Search we generally recommend a minimum of $1,500–$3,000/month in ad spend. LinkedIn B2B campaigns typically require $2,000+/month to generate statistically significant data. We can recommend a budget based on your target CPA.
A well-structured campaign can generate leads from day one. However, 4–8 weeks of data is typically needed for smart bidding algorithms to fully optimize. We set clear CPA targets from the outset and monitor performance weekly.
Yes. We offer fully white-labeled PPC management, including reporting under your brand. Our team handles the execution while you manage the client relationship.
We provide real-time access to a custom Looker Studio dashboard and a detailed monthly performance review. Reports focus on pipeline metrics — qualified leads, cost-per-lead, and ROAS — not vanity metrics like impressions.
Growth planning
Stop funding wasted ad spend
Let us audit your current accounts. We'll identify exactly where you are losing budget and build a roadmap to a profitable, scalable paid acquisition engine.
Market fit review Data and channel plan Clear next steps
Free consultation Get a practical plan for your next campaign.